To avoid legal liability, businesses that implement social login ("sign in with" buttons or "login with" buttons) will need to provide a Privacy Policy that complies with applicable privacy laws as well as the provisions of third-party social media platforms they integrate on their website or app.
In this article, we'll dive deep into the concept of social login integration and take an in-depth look at the privacy requirements of top social media platforms so that you're sufficiently equipped to comply with the requirements.
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By leveraging the popularity of these social media platforms, you can now allow users to create accounts on or sign in to your website/app using the same credentials they use on their social platforms, all at the click of a button.
This essentially eradicates the "tediousness" associated with creating a new account which keeps most users from doing so. In other words, no sign-up forms have to be completed, and no new passwords have to be memorized with social logins implemented.
The user data you gather through social login can help you tailor your website's product or service offerings to suit the individual needs of users better, thereby providing a personalized experience for each user.
Social logins resolve this issue by making it faster and more convenient for users to register on your website or app. This, of course, decreases abandonment and increases your user conversion rate.
However, with social logins, the likelihood of getting inaccurate information is significantly reduced since you'll be collecting information directly from users' social media accounts.
Despite its many benefits for businesses, users, and even social media platforms (e.g., off-site tracking for ad targeting), social logins raise some privacy concerns stemming from its evident collection and transfer of personal information.
It's clear that having a Privacy Policy is a great idea, but it's also required by law. Let's look more at the reasons why you actually need a Privacy Policy if you're using any social login buttons functionality.
Now that we're clear on what social logins are and why a Privacy Policy is required to implement them, let's examine the privacy requirements of top social networking platforms and see how you can comply.
Twitter was one of the early adopters of social login integration. In 2009, Twitter launched its social login button to help users quickly and conveniently sign in to any website or app that integrates the Twitter login feature. This way, users can easily circumvent any long or tedious registration process.
In order to use the Twitter login button, website and app developers must comply with Twitter's rules for having a Privacy Policy. To start, developers must comply with the basic requirements for using Twitter's login button as specified in its Developer Policy. This includes:
Importantly, Twitter requires that you display your Privacy Policy to users before they "download, install, or sign up" to your website or app. In addition, your Privacy Policy must be as protective as the Privacy Policy of Twitter and its affiliates.
Medium also links its Privacy Policy within the Twitter login registration form and describes its controls over users' Twitter accounts so users can make an informed decision about whether to continue:
When users first open the app, they immediately see a screen with multiple sign in options, including one for Twitter. You can see the Privacy Policy is also linked at the bottom of the screen. Tapping the link allows users to access the Privacy Policy before deciding whether or not to move forward with using the app.
In order to use the Google login button, website and app developers must comply with Google's rules for having a Privacy Policy. Google's requirements for developers are very similar to those of Twitter. For instance, in its Sign-In Branding Guidelines, Google requires developers to display its sign-in button as prominently as other third-party sign-in options:
Tinder complies with Google's requirement for equal prominence by displaying its login button as prominently as other sign-in options. It also links its Privacy Policy in a conspicuous location as Google requires:
Once users click the Google login button, they are prompted to enter their Google sign-in credentials and are informed that Google will share their basic information with Tinder if they wish to continue. In doing this, Tinder has fulfilled its consent requirements:
As the first and most popular provider of social login integration, Facebook's login button is widely used by websites and apps the world over. Like other social logins, Facebook login improves user experience by allowing users to quickly sign up on a website or app without having to fill out a form or create a password.
In order to use the Facebook login button, website and app developers must comply with Facebook's rules for having a Privacy Policy. The Developer Policies of Meta (Facebook's parent company) provides specific guidance to help developers compliantly implement its login button, as seen below:
Pinterest's Privacy Policy also mentions its connection to Facebook by letting users know what information it collects through Facebook login when users give their permission. This includes details like friends list and contact info to help improve users' experience:
Users are given a few different options for signing into the app upon downloading and opening the app for the first time. They're also linked to the company's Privacy Policy on this screen which they can tap to access before continuing.
As one of the biggest tech companies in the world right now, Apple needs no introduction. Not surprisingly, the Apple login button is among the most widely used social logins on websites and apps worldwide alongside Facebook and Google. With the Apple login button, users can now use their Apple ID to quickly sign in to any website or app that offers Apple login functionality, thereby circumventing the standard sign-up process.
In order to use the Apple login button, website and app developers must comply with Apple's rules for having a Privacy Policy. In order to implement this button on your website or app, you must observe Apple's extensive regulations. The Apple Human Interface Guidelines is a good place to start.
In order to use the LinkedIn login button, website and app developers must comply with LinkedIn's rules for having a Privacy Policy. LinkedIn's privacy requirements for developers are also similar to those of Twitter and Google, with a few slight differences.
It's worth noting that, unlike other social logins, LinkedIn requires developers to provide a User Agreement in addition to their Privacy Policy. Essentially, your legal documents and privacy practices must meet specific standards as outlined below:
Although less commonly used than other social logins, Amazon login works just as well for businesses and users. It presents a quick and efficient solution for users to register or sign in to a website or app without having to fill out the standard registration form.
In order to use the Amazon login button, website and app developers must comply with Amazon's rules for having a Privacy Policy. To help developers implement its login button, Amazon provides a Login with Amazon Developer Guide for Websites. This guide explains in detail the technical implementation of the Amazon login button to help developers properly integrate it on their websites and apps.
To remain compliant with Amazon's privacy requirements (and as a best practice), your Privacy Policy must inform users what type of information you collect from them when they use the Amazon login button.
Although the phrasing is not so easy-to-follow, Aoyue essentially lets users know that details like user ID, name, and email address will be collected when they use the Amazon login button but only after receiving express consent.
"Using the Amazon login button on our website allows you to log in or register on our website using your Amazon user data. Only if you give your express consent in accordance with Art. 6 (1) point a GDPR prior to the registration process based on a corresponding notice about the exchange of data with Amazon, will we receive the publicly accessible information stored in your profile when you use the Amazon button, depending on your personally made data protection settings. This information includes the user ID, name, address, email address, age, and gender"
As a developer, integrating a social login button undoubtedly presents benefits for your website or app. However, to implement these buttons appropriately, you need to observe certain privacy obligations.
Microsoft always keeps an eye out for unusual sign-in activity, just in case someone else is trying to get into your account. If you're travelling to a new place or using a new device, we might ask you to confirm that it really is you.
Important The ability to use a Nintendo Network ID, Facebook, or Twitter to sign in to an existing Nintendo Account or to create a new Nintendo Account has been discontinued. We apologize for any inconvenience.
Additional Information: You can create a new Nintendo Account if you do not already have one.
You can use a Google or Apple account to sign in to your Nintendo Account by linking them together in your account settings. When signing in to your Nintendo Account through a Nintendo mobile app on an iOS device (such as Mario Kart Tour on an iPhone), it is only possible to sign in using your Nintendo Account email address/Sign-In ID and password. Signing in via other accounts is not possible.
The firm collects data from its digital advertising services, which allow other businesses to advertise to Facebook users, and from its single sign-on option, Facebook Login, which offers people the ability to sign into other websites, apps and services using their Facebook log-in details. 2ff7e9595c
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